Archive

Tech Adoption Index: Tracking SMB Usage of Cloud-Based Services

TAI_Updated_Blog_Slideshow_622px

Nearly half of small and medium-sized businesses (SMBs) have adopted cloud-based tools in at least one area of their businesses and many more will over the next 12 to 18 months. As SaaS businesses establish trust with their SMB customers they will expand into adjacent services, including local marketing.

This shift to the cloud may be the most disruptive trend yet facing local media sellers. For that reason, LSA developed a new quantitative tracking study called the Tech Adoption Index (TAI), sponsored by Dex Media and Google. The TAI is designed to measure the SMB market’s shift to cloud-based services through a bi-annual survey of 1,000 SMBs in each wave.

Keep reading on TechAdoptionIndex.com…

Leave a Reply

(Comment Guidelines)

*

LSA18: The New Local Marketplace (Chicago 4/30 - 5/2) Learn More
Hello. Add your message here.
Close

First Name

Last Name

Company Name

Email Address