Burke

Posts Tagged ‘Burke’

July 8, 2015

Infographic: Top 142 Categories Consumers Searched for in Past Week

Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local Media Tracking Study conducted with Burke found that, as expected, media performance varied by category. Overall, search engines dominated and restaurants were the most sought after category. This isn’t to…

Contributed by: Joe Morsello

August 18, 2014

Infographic: Consumers Turning to Mobile & Various Combinations of Local Media in Last Mile

Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information. According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while…

Contributed by: Wesley Young

July 2, 2013

Local Businesses Benefit from Including Yellow Pages in Local Strategy

As I indicated in my previous post, today we are releasing the 2012 results from our annual “Local Media Tracking Study,” conducted by Burke, Inc., which provides key insights into the reach of various local media sources. In this second of two blog posts – my first post discussed results related to local mobile usage…

Contributed by: Natalie Wuchenich

July 2, 2013

As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store Circulars/Email Promotions/Coupons Top Local Media Reach

Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss results related to local mobile usage and overall local media trends; in the second post, I do a deep dive into results…

Contributed by: Natalie Wuchenich

February 9, 2012

Search Starts Here: BIA/Kelsey and Local Search Association to Debut Latest Research

We’re just over two months away from our 2012 annual conference, Search Starts Here, scheduled for April 21-24 in Boca Raton, Florida. Over the coming weeks, we’ll highlight the exciting sessions on our agenda so you’re fully aware of what’s in store! An important aspect of our conference each year is our Industry Research Update…

Contributed by: Stephanie Hobbs

June 29, 2011

5 Considerations For Connecting With Local Searchers

In our “Locals Only” column on Search Engine Land this month, I discuss results from our recently released “Local Media Tracking Study” conducted by Burke, and offer five key takeaways for local businesses to consider when planning their advertising strategies: As more consumers search for products and services via online search, local businesses should make…

Contributed by: Natalie Wuchenich

June 13, 2011

In Evolving Media Landscape, Yellow Pages and Search Engines Are Go-To Sources for Consumers Shopping Locally

Last year, we launched a new study from Burke that looks at habits of consumers searching for local business information among various local media. The Local Media Tracking Study is an important one for our industry because it takes a comprehensive view on local media, and this year we’ve expanded it to include social networks…

Contributed by: Neg Norton

June 29, 2010

Multiple Yellow Pages Performance Indicators Moved Up in 2009

Dr. Dennis Fromholzer, president of CRM Associates, has been following Yellow Pages usage for many years. He sent to me this week some thoughts that sum up recent data regarding print usage. Thanks to Dennis for sharing his expert opinion with us. A number of businesses, bloggers, media commentators, and even public officials are accepting…

Contributed by: Larry Small

May 14, 2010

Independent Publishers Speak Out on Proposed California Legislation

Yesterday, Neg Norton wrote a post about why the Yellow Pages Association opposes legislation that puts the government in the middle of the small business advertising industry. Over the past several weeks, I’ve been talking to many small and independent publishers in California about this legislation. Some of them publish listings oriented to Spanish-speaking, LGBT,…

Contributed by: Amy Healy

May 13, 2010

Protecting California’s Local Businesses

On Monday, May 17, the California Senate Appropriations Committee will consider a new bill designed to regulate the delivery of print directories in the Sunshine State, including Yellow Pages directories. Currently, thousands of California businesses advertise in the Yellow Pages, generating a high level of new business leads and revenue across numerous industries from ready-to-buy…

Contributed by: Neg Norton