Survey: 72% of SMB Amazon Prime Members Use it for Business
August 9, 2017 | Contributed by: Joe Morsello
Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain.
According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or services for their businesses.
More interesting still, 60% of these Prime users said they purchase from their traditional suppliers and sources less often as a result of Amazon Prime. Amazon is therefore starting to become an alternative to the traditional supply chain for a growing number of SMBs. Similar disruption is happening in other SMB sectors (i.e., marketing, CRM, accounting, human resources).
The data come from a new LSA survey of 264 SMBs. To access the graphic above, click here.