Study: 22% of SMBs Use Cloud-Based Solutions for Marketing
July 12, 2017 | Contributed by: Joe Morsello
Nearly half of small businesses have adopted cloud-based tools and many more will in the next 12 to 18 months. This shift to the cloud may be the most disruptive trend yet facing local marketing and media sellers.
As it stands today, a new study found that 22% of SMBs are already making use of cloud-based technology (SaaS) for marketing and advertising. This was second behind payroll and HR (25%) and ahead of customer relationship management (20%), finance and operations (14%) and supply chain services (10%).