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Nextdoor: The Next Big Thing for Local Businesses

Nextdoor neighborhood

If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods each day. In addition to neighborhood discussions and postings, the platform also has a ton of local business listings.

Why Businesses Should Claim Their Nextdoor Listings

While people go to Facebook and Twitter to catch up on global current events or look at cute videos and memes shared by their friends, they go to Nextdoor when they need something. Nextdoor users are typically looking for advice and information on different things in their local community. Businesses in those neighborhoods are going to want to  have a strong presence with their correct information displayed.

Nextdoor is fueled by the philosophy that a recommendation from your neighbor carries more weight than a Yelp or Google review from a stranger on the Internet. Local businesses can capitalize on this with the site’s recommendations feature.  The feature allows users to ask their neighbors for specific recommendations on local businesses, particularly home services. Users can tag businesses in their comments to a neighbor’s question or go to a business’s listing and click on a small heart to give it a recommendation or leave a review.

While these great opportunities are on Nextdoor, very few businesses have taken the time to claim their listings, or even know that they exist. I conducted the search below for a plumber in my neighborhood, you can see how claiming and optimizing your free listings can help you stand out among others and even give you first-mover advantage on the platform:

Claim Your Nextdoor listing

Claiming your free Nextdoor listings not only helps you stand out in the search feed, but also:

  • Allows you to ensure the accuracy of your business information.
  • Enables users to communicate directly with you through direct messages.
  • Gives you access to respond to recommendations and interact with customers talking about your brand.

Unclaimed Nextdoor Profile

Unclaimed Listing on Nextdoor

Claimed Nextdoor Profile

Unclaimed Listing

Nextdoor Advertising Opportunities

Nextdoor is now allowing businesses to advertise on the platform. However, the advertising feature is only being offered to national and regional brands who are willing to shell out big advertising dollars. So far, companies like State Farm, Lowe’s, and AT&T Fiber have tested advertising with some pretty great results.

4 Responses to “Nextdoor: The Next Big Thing for Local Businesses”

  1. Deep Shah says:

    Thank you Melaine for sharing such a useful website. I’ll claim my listing today!

  2. Very interesting concept and a new way to reach my target audience. It’s very helpful. Thank you for sharing Melaine!

  3. mark peebles says:

    As a new Chamber of Commerce I know that my rural area uses Nextdoor heavily for recommendations of local businesses.

    However, I have searched heavily for a means to add the nextdoor icon to our website for general communications in our area, but even more importantly I’d like to be able to off the businesses an opportunity to be listed on our site with a link (icon) to their Nextdoor business site.

    Most of our local companies are not likely to have claimed their nextdoor company, and we could help them recognize the opportunity and also market them as a group on our Chamber website.

    Can you help me help you help them?

    Is there a means to add the nextdoor icon to a website specifying an area (San Martin, CA), or a specific business which has been claimed?

  4. Greg Sterling says:

    So you want to: use the NextDoor icon on your site and claim “profiles” on NextDoor on behalf of local business owners? This is something you’d need to take up directly with NextDoor; I don’t believe the latter functionality exists. The former is a permission issue. I would contact them directly. They might be very interested to hear your ideas.

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