Malcolm Gladwell Inspires on Tuesday Morning

Malcolm Gladwell, New York Times best-selling author of Blink, Tipping Point and Outliers, mesmerized the YPA audience with his presentation this morning in San Diego.

Speaking to one of the largest Tuesday morning sessions in recent memory, Gladwell used the early days of radio to illustrate what one person with an idea, strong social connections and energy can accomplish.

He went on to describe how our industry is uniquely positioned with consumers as “information mavens” and what that could mean us for in terms of the future success of Yellow Pages.

Informal, entertaining and certainly thought-provoking, Gladwell proved to be the right speaker in the right place, at the right time!

Pat Nichols at Berry said, “Gladwell was outstanding. Kudos for a great choice.” Greg Sterling liked it too.

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