Infographic: Consumers Turning to Mobile & Various Combinations of Local Media in Last Mile
August 18, 2014 | Contributed by: Wesley Young
Consumers are using vastly different combinations of local media to inform their purchasing decisions and mobile devices are changing the way consumers interact with local information. According to our latest edition of the “Local Media Tracking Study” conducted by Burke, between 2012 and 2013, computer/laptop usage for searching for local products and services decreased while mobile phone/smartphone and netbook/tablets both increased.
The study includes interviews with 8,000 U.S. adults conducted online and by phone. The infographic shows that consumers are increasingly turning to mobile devices when seeking, discovering or considering local business information. With that being said, businesses need to develop integrated advertising and marketing strategies that span across devices.
For more commentary on the study, check out our post on Search Engine Land or take a look at the infographic below: