Infographic: 5 Consumer Insights for Small Business Saturday


In 2015, more than 95 million U.S. consumers shopped at small businesses on Small Business Saturday. Customers aware of this American Express initiative spent $16.2 billion at independent retailers and restaurants on the day, a 14% increase versus 2014. As the data show, awareness and popularity of the #ShopSmall movement continues to grow.

One of the biggest challenges facing local businesses (and brands) is getting attention and getting in front of consumers during an increasingly complex path to purchase. By the time they enter the store, most shoppers will have done considerable research online.

The following infographic, “5 Things You Should Know About Consumer Behavior for Small Business Saturday,” is drawn from multiple studies. It exposes the different ways and tools consumers use to find and engage with local businesses before buying offline.


One Response to “Infographic: 5 Consumer Insights for Small Business Saturday”

  1. Atul Mandal says:

    Thanks Joe, for great article. This will help me a lot.

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