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Google’s ‘Mobile-First Index’ Est Arrivé!

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After nearly 18 months of discussion, Google is finally rolling out its mobile-first index. Google is saying that there will continue to be a single index; however mobile content will ultimately be favored and be the primary source of snippets for mobile users.

Google says:

We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.

But also (don’t panic):

Sites that are not in this initial wave don’t need to panic. Mobile-first indexing is about how we gather content, not about how content is ranked. Content gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content. Moreover, if you only have desktop content, you will continue to be represented in our index.

Separately, as most people know, page speed has officially become a mobile ranking factor — earlier this year after months of hints and speculation. These two variables mean that the clock is now ticking.

As a practical matter, fast-loading mobile content will outrank desktop content for users searching on mobile devices. For enterprises and SMBs, now is the time to recognize that your desktop site is officially secondary to your mobile site, assuming you have one.

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