Data: 57% Unlikely to Buy Online from Biz with Poor Mobile Experience
July 7, 2016 | Contributed by: Joe Morsello
Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands being overlooked by customers.
According to a new study, 57% of consumers said they were not likely to buy online from a non-mobile friendly local business site. This applies equally to national brands as well.
While the finding is logical as it relates to ecommerce, it’s a stand-in for a broader proposition: not delivering good digital/online experiences will result in a loss of good will and purchases of local consumers.
The data comes from a survey of 1,700 U.S. adults released by G/O Digital titled, “Consumers Love Local: Small Retailers Have the Edge.” To access the graphic above, click here.