Daily News: xAd Rebrands as GroundTruth, E-Privacy Regulation in EU, DialogTech & Yext Partner

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Rebranding As GroundTruth, xAd Says Location Is Bigger Than Advertising (June 15, 2017)
LSA Insider: “xAd rebranded as GroundTruth, reflecting a broader vision and an expansion of the company’s services beyond advertising.”

E-privacy regulation jeopardizes your business! (June 15, 2017)
SIINDA: “The EU proposal for an e-privacy regulation would jeopardize free digital advertising possibilities offered to individual entrepreneurs and independent workers.”

DialogTech and Yext Make It Easy for Marketers to Measure the Impact of Phone Calls from Online Listings (June 15, 2017)
Press Release: “DialogTech becomes first and only call tracking provider in new Yext app directory.”

YP: Our Users More Valuable than General Searchers per comScore (June 14, 2017)
LSA Insider: “Despite a very high degree of purchase intent YP users are less likely to have a business name in mind that general searchers.”

Study: 10% Mobile Conversion Drop for Each Extra Second to Load Page (June 14, 2017)
LSA Insider: “New study finds faster loading webpages get nearly 50% more engagement actions than slower loading sites.”

IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues (June 14, 2017)
Marketing Land: “Q1 digital ad revenues close in on $20 billion.”

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