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Daily News: Voice Assistants Influence Shopping, SMB Ad Spend Insight, Millennials Share Data

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping (August 25, 2017)
GeoMarketing: “For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December.”

Advertisers That Use Directories Spend More on Advertising Than Those Who Don’t (August 25, 2017)
BIA/Kelsey: “Aurvey of SMBs that use directories (including IYP, PYP) spent more on advertising overall than those advertisers who don’t use directories.”

Millennials’ Embrace of Data Sharing Aids Retailers (August 24, 2017)
eMarketer: “Sharing data from smartphones less of a concern among the demographic.”

Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety (August 24, 2017)
AdWeek: “Buyers can limit which content categories ads appear in.”

These are the 10 most popular mobile apps in America (August 24, 2017)
Recode: “Facebook and Google remain the big winners.”

Google rolls out previously announced ‘Landing Pages’ mobile assessment tool (August 24, 2017)
Search Engine Land: “Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.”

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