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Daily News: Twitter’s New Ad Product, Signpost & Acquisio Partner, Yelp Cracks Down on Review Solicitation

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Twitter’s ‘Promote Mode’ Automates SMB Advertising for $99/Month (November 8, 2017)
LSA Insider: “Today Twitter introduced Promote Mode, a subscription product geared towards SMBs that automates advertising on the platform.”

Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs (November 8, 2017)
LSA Insider: “Yesterday Signpost announced a partnership with Acquisio, with a vision to offer ‘full lifecycle marketing’ for the SMB segment.”

Report: Consumers Will Spend 51% of Holiday Dollars Online — Really? (November 8, 2017)
LSA Insider: “Expectations of online spending (51% of budget) exceed those of in-store spending (42%) for the first time, after reaching parity last year.”

Yelp increasingly cracking down on ‘review solicitation’ across the internet (November 7, 2017)
Search Engine Land: “The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.”

Location intelligence being integrated into major marketing and analytics platforms (November 7, 2017)
MarTech: “CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline worlds.”

Marketers Are Opening Their Eyes To Visual Search (November 7, 2017)
MediaPost: “Google introduced Google Lens, an AI-driven visual search app that reads and translates visual information.”

Blis Announces New Collaborations to Improve Measurement of In-Store Sales (October 31, 2017)
Press Release: “Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to enhance targeting and measure sales uplift of digital ads.”

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