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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018)
LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the dominance of Google and Facebook. Do websites – especially small business (SMB) websites – have a role to play anymore?”

The big picture: what’s next for image and voice search? (May 11, 2018)
Search Engine Watch: “One of the biggest developments in AI over the past three years has been in the area of voice recognition and natural language processing and we’re starting to see advancements in more complex human machine interaction in the form of image/video search.”

New Google Data on Shopping Keywords (May 10, 2018)
Search Engine Journal: “Google has published an article about shopping related keywords. The article relates that a growing trend with mobile consumers is in the use of three new kinds of shopping keywords.”

Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’ (May 10, 2018)
GeoMarketing: “While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions.”

Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape (May 10, 2018)
Forbes: “Some things keep marketers awake at night, and mobile is likely one of them. This is because more and more potential customers are going mobile only, shifting away from desktop-based user interfaces in favor of smartphones.”

Digital Ad Market Soars To $88 Billion, Facebook And Google Contribute 90% Of Growth (May 10, 2018)
AdExchanger: “While Facebook and Google may contribute to most of the revenue growth, the IAB reported that the top 10 companies on its list contributed 68-75% of overall revenue.”

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