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Daily News: The Digital Consumer, Google Chrome’s Ad-Blocking Feature, Co-op Funds Move Online

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Digital Consumer: Exploring Digital Media Usage in U.S. Cities (April 20, 2017)
LSA Insider: “Today LSA is releasing a new report which looks at how digital media usage for local business discovery varies from city to city.”

On Target Podcast: Mark Sullivan, Director Demand Generation, CallRail (April 20, 2017)
LSA Insider: “While voice interfaces and the potential for advertising on these platforms are still in the “early days” there are millions of consumers that are using these devices.”

Google Plans Ad-Blocking Feature in Popular Chrome Browser (April 19, 2017)
Wall Street Journal: “Filter could strip out ads that provide bad experiences for users.”

Apple expanding successful Search Ads to three new English-speaking markets (April 19, 2017)
Search Engine Land: “Ads showing up in app search results will begin serving in the UK, Australia and New Zealand on April 25.”

Co-op Funds Move Online Reaching More Gen Z, Millennials (April 18, 2017)
MediaPost: “The study identifies a shift of traditional co-op budgets to online and attributes the move to the millennial and Gen Z generations.”

Study: Native ads beat display for driving visits to physical stores (April 18, 2017)
MarketingLand: “Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.”

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