Daily News: Tech Adoption = Growth for SMBs, New SMB Software Market, Customer Experience 2020


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Tech Adoption Linked to Revenue Growth for Small Business (May 18, 2017)
LSA Insider: “A new study found that the more digitally sophisticated an SMB is, the greater their revenue growth rate is.”

Get Ready for The New SMB Software Market (May 18, 2017)
Street Fight: “Some companies manage to tackle multiple markets over time but most successful software start-ups begin life with one market in mind.”

Customer Experience 2020: Building Connections And Driving Traffic In The Age Of Intelligent Search (May 18, 2017)
GeoMarketing: “In a panel discussion, execs from Brinker International, Taco Bueno, and On The Border talked thinking beyond omnichannel.”

Study: What mobile location data says about Gen Z’s brand preferences (May 17, 2017)
Mobile Marketer: “The top 10 businesses visited most frequently by Gen Z including five restaurants: Jimmy John’s, Chipotle, Panda Express, Chick-Fil-A and Taco Bell.”

I/O 2017: Everything coming to Google Assistant (May 17, 2017)
VentureBeat: “Today was hands-down the biggest day for updates and changes to Google Assistant since the intelligent assistant was announced a year ago.”

Twitter’s new tool lets you change how advertisers target you — here’s how to use it (May 17, 2017)
The Verge: “Twitter unveiled a new set of privacy and data controls today that allow users to see and control how advertisers target them on the platform.”

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