Daily News: Tapping into Social Ads, 9 SEO Tips for Google Image Search, Updated Social Usage Figures

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Tapping into Social Advertising for Local Businesses (July 17, 2017)
LSA Insider: “By understanding what local businesses want, the influence of Facebook, and proving ROI, social ads present a big opportunity for marketers.”

9 SEO tips for better Google Image search results (July 17, 2017)
Search Engine Land: “Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible.”

How Will Visual And Voice Search Evolve? (July 17, 2017)
GeoMarketing: “We could go from heat mapping clicks on a page to now ’emotion mapping.”

eMarketer Updates Worldwide Social Network User Figures (July 17, 2017)
eMarketer: “At least 71.0% of internet users worldwide will access social networking sites regularly this year.”

Snapchat’s Foursquare and Factual partnerships double geofilter usage (July 15, 2017)
TechCrunch: “Making geofilters scalable so even people in small towns around the world can use them has massively boosted viewership.”

Paid Search Advertising Still Outranks Social In Performance (July 14, 2017)
MediaPost: “When it comes to pay-per-click advertising, paid search text ads remain the best performer for marketers.”

Marketers Take Note: Mobile Drives Key Trends Across Digital Marketing Channels (July 14, 2017)
MarTech Advisor: “Mobile device usage has soared over the last few years, as users gained access to better, easier-to-use smartphones.”

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