Daily News: SMB Use of Facebook, Local Listing Management in EU, Google Assistant Searches by Sight


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 58% of SMBs Use Facebook for Marketing <1 Hour Per Week (May 17, 2017)
LSA Insider: “How SMBs use Facebook varies and many might not be dedicating enough time and effort to be effective.”

Local Listings Even Bigger Headache in Europe Says uberall Co-Founder (May 17, 2017)
LSA Insider: “Language variations across Europe adds another layer of complexity, and the sheer volume of “primary” listing outlets is far greater in Europe than the U.S.”

Google Assistant will soon search by sight with your smartphone camera (May 17, 2017)
The Verge: “Assistant can now recognize what your camera is pointed at.”

PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes (May 17, 2017)
Street Fight: “With LandMark PlaceIQ can now tell clients where they are losing customers and who they are losing them to.”

Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers (May 17, 2017)
eMarketer: “Social media analytics and channel performance rank highly as well.”

Instagram tests Location Stories (May 16, 2017)
TechCrunch: “Instagram is testing a new Location Stories feature that compiles publicly shared Instagram Stories posts tagged with a location sticker.”

Diane Von Furstenberg Adds Connected Intelligence To In-Store Recommendations (May 16, 2017)
GeoMarketing: “The luxury retailer Diane Von Furstenberg is working with Salesforce Commerce Cloud Einstein on personalizing the in-store experience.”

Can Local Media Players Survive A Facebook And Google Onslaught? (May 16, 2017)
AdExchanger: “Major ad platforms like Facebook and Google are soaking up the local and small-business market at an eye-popping rate.”

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