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Daily News: SMB Use of Cloud Tools, Proximity Marketing Myths (Webinar), MarTech & Data Disconnect

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 22% of SMBs Use Cloud-Based Solutions for Marketing (July 12, 2017)
LSA Insider: “A new study found that 22% of SMBs are already making use of cloud-based technology (SaaS) for marketing and advertising.”

Busting 5 Myths about Proximity & Location-Data Marketing (Webinar 7.26.17) (July 12, 2017)
LSA Insider: “This webinar with Unacast will explore proximity marketing misconceptions and will explain what you need to know about location data and how it’s collected.”

Why the Disconnect Between Marketing Technology and Data Hurts Customer Loyalty (July 12, 2017)
eMarketer: “There isn’t an obvious connection between analytics technology and customer loyalty, but the two are more closely linked than marketers might think.”

Pandora Taps Foursquare For Digital-To-Physical Ad Attribution (July 12, 2017)
GeoMarketing: “By integrating Attribution by Foursquare, Pandora has been able to demonstrate to brands advertising on the platform drives store visits.”

Location, location, location: Which location-marketing tech is the best? (July 11, 2017)
ClickZ: “Today numerous technologies are mature enough to be considered for location-based marketing campaigns.”

Facebook Messenger globally tests injecting display ads into inbox (July 11, 2017)
TechCrunch: “Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads.”

Shazam And Waze Rethink Mobile Creative (July 11, 2017)
AdExchanger: “Shazam and Waze are two apps championing beautiful mobile creative, but they can do so by relying on other revenue sources.”

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