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Daily News: SMB Perception of Advertising, Local Search Ecosystem Diagram, Amazon & Advertising

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Do SMBs Value Advertising at All? (October 5, 2017)
LSA Insider: “Only 15% of SMBs said advertising was the best way to reach and acquire local customers.”

The U.S. Local Search Ecosystem (October 5, 2017)
Whitespark: “The Local Search Ecosystem (LSE) is your resource to identify the most important sources for correct and accurate business information online.”

How Amazon is readying its blitz on the ad industry (October 5, 2017)
Digiday: “Amazon just opened a new office in Manhattan that it says will bring 2,000 jobs, mostly in advertising.”

Panera Bread Now Accepting Voice Orders From Google Assistant (October 5, 2017)
GeoMarketing: “With more than 1.3 Million digital orders placed a week at Panera, there is a clear demand for voice-activated ordering methods.”

Don’t Look Now, But Some Newspapers Are Breaking Even (October 4, 2017)
MediaPost: “For the Daily Mail and General Trust in the UK, digital advertising revenues were up 22%, more than offset the decline in print, down 11%.”

Will chatbots become part of the consumer search experience? (October 4, 2017)
Search Engine Land: “Recently, Bing has been experimenting with a chatbot feature directly in search results.”

Foursquare revamps its developer site as API usage soars (October 4, 2017)
TechCrunch: “Foursquare just launched a revamped developer site, its first major refresh since 2009.”

Reframe your thinking about the beacon opportunity (October 4, 2017)
MarTech: “Beacons may not be in the media limelight as of late, but we’re seeing accelerating deployments of them for a reason.”

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