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Daily News: SMB Amazon Prime Users, Twitter Proving O2O Activity, Proximity Solutions Evolving

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: 72% of SMB Amazon Prime Members Use it for Business (August 9, 2017)
LSA Insider: “Amazon is therefore starting to become an alternative to the traditional supply chain for a growing number of SMBs.”

Amid Declining Ad Revenues, Twitter Aims To Prove Offline Sales Effectiveness (August 9, 2017)
GeoMarketing: “Using Foursquare and Nielsen analytics, Twitter is making its case to telcos who want to drive brick-and-mortar mobile device purchases.”

Report: Proximity Solutions Industry Evolving Beyond Retail Marketing (August 9, 2017)
Street Fight: “Of 400 proximity solutions, beacons are still the most popular proximity technology, with 91% of companies delivering these solutions.”

Why Consumers Will Determine How Marketers Use Voice (August 8, 2017)
AdWeek: “Understanding the forces at play behind the voice movement will be critical for any brand or agency hoping to tap into its power.”

Acxiom And Adobe Team Up To Connect The Passenger Experience At Heathrow Airport (August 8, 2017)
AdExchanger: “Acxiom stitches together insights across Heathrow’s vendors, loyalty programs, pre-booking sites, on-site Wi-Fi and beacons, and ports that into Adobe Campaign.”

Google reveals sites with ‘failing’ ads, including Forbes, LA Times (August 8, 2017)
Digiday: “On June 1, Google rolled out its Ad Experience Report, a tool it’s using to evaluate and score websites based on their ad creative and design.”

Facebook says it’s removing accidental clicks from its ad network (August 8, 2017)
TechCrunch: “Advertisers on Facebook’s Audience Network will no longer have to worry that they’re paying for users who accidentally clicked on their ads.”

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