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Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Replay: Scoring the Digital Marketing Stack (July 13, 2018)
LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs.”

The Line Between Cool and Creepy: How Much Personalization is Too Much? (July 13, 2018)
Street Fight: “Re-marketing and geo-targeted messaging have become old news. The challenge for brands is now figuring out how hyper-targeted is too targeted for consumers prone to be put off by a perceived invasion of privacy.”

Google Posts adds ‘call now’ button (July 12, 2018)
Search Engine Land: “Before, the call-to-action options on the Google Posts for the “What’s New” box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.” Now Google has a new option that lists the business’s phone number.”

‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win (July 12, 2018)
GeoMarketing: “Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage.”

Simpli.fi Adds Location-Based TV To Platform For Ad Targeting (July 11, 2018)
MediaPost: “Brand marketers can now add television to the list of specific ad targets through an addressable geofencing feature on Simpli.fi’s platform that aims to connect TV viewers — up to 1 million locations per campaign, across mobile, desktop and OTT/CTV devices.”

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