Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017)
LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant to younger shoppers.”

On Target Podcast: Brand-to-Local Marketing with Brendan Morrissey, CEO of Netsertive (October 9, 2017)
LSA Insider: “In this latest installment of our podcast On Target, I speak to Brendan Morrissey, CEO and co-founder of Netsertive.”

6 ways IoT will make local search for SMBs scalable (October 9, 2017)
Search Engine Land: “The data provided by connected devices could help smaller players better compete with the big guys.”

Local SEO: 7 Google My Business questions asked and answered (October 6, 2017)
Search Engine Land: “At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise.”

Marketers Discuss Strategies For Surviving, Thriving (October 6, 2017)
MediaPost: “The majority of CMOs are taking ownership of their company’s profit and loss.”

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