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Daily News: Q3 Top Articles on LSA, Redefining Data Privacy, Using Data to Drive Creative, Mobile-First Index

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Top 10 Articles on LSA Insider from Q3 2017 (October 6, 2017)
LSA Insider: “LSA’s Our top blog posts from Q3 2017 feature news from DexYP, Google, Nextdoor, Scorpion, Clear Channel and other local marketing discussions.”

As Location Data Becomes More Precise, We Must Redefine Privacy (October 6, 2017)
GeoMarketing: “Say what you want about the evil cookie, at least it was an open solution.”

Quaker Oats uses data to drive creative (October 5, 2017)
SmartBrief: “What data enables is the ability for a brand like PepsiCo’s Quaker Oats to tailor its marketing messages to specific audiences.”

Google announces AdWords daily budgets can overspend by 2x, automatically (October 5, 2017)
Search Engine Land: “Google AdWords notified advertisers in their accounts and on Twitter that a change had happened to the way budgets get handled on a daily basis.”

How to achieve true omnichannel relevance (October 5, 2017)
ClickZ: “As digital marketing channels continue to proliferate, the importance of cohesive messaging grows.”

Google To Roll Out Mobile-First Index In Phases (October 5, 2017)
MediaPost: “Google plans to roll out its mobile-first indexing in stages, although the timing remains unknown.”

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