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Daily News: Paid Search Ads That Perform, Alexa & Cortana Becoming Phones, Sinclair Buys Tribune

Daily_News_Tuesday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Paid Search Ads That Perform: SEM Best Practices from Google (Webinar 5.23.17) (May 9, 2017)
LSA Insider: “Google’s Amy Swartz will discuss best practices to improve performance of SEM campaigns, with a focus on mobile.”

Empyr Introduces Sales-Based “Cost per Revenue” Model (May 9, 2017)
LSA Insider: “Merchants or retailers only pay when an in-store sale actually occurs.”

How Pitney Bowes Is Using Chatbots To Anticipate CRM Problems (May 9, 2017)
GeoMarketing: “Predictive engagement brings location data and artificial intelligence to bear on anticipating consumer problems.”

Alexa, Cortana Devices Becoming Phones — to Call Local Businesses (May 8, 2017)
LSA Insider: “People will be able to conduct searches and connect to resulting business listings immediately via phone: ‘Call Bob’s plumbing.’”

Facebook Lead Ads just got a whole lot more useful with offline conversion data (May 8, 2017)
MarketingLand: “The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.”

Sinclair Buys Tribune for $3.9 Billion, Creating TV Goliath (May 8, 2017)
AdAge: “The deal was made possible after the U.S. Federal Communications Commission voted last month to ease a limit on TV-station ownership in the U.S.”

How to optimize Google My Business listings for multi-location businesses (May 8, 2017)
Search Engine Watch: “Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.”

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