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Daily News: New Google Ranking Formula, Marketing Automation, AI Shopping Assistants

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

New Google Ranking Formula on the Horizon? What SEOs Need to Know (May 16, 2018)
LSA Insider: “In late April 2018, Google Research published a paper titled Ask the Right Questions: Active Question Reformulation with Reinforcement Learning that shares a vision of a new way to rank pages.”

Study: 57% of Marketers Say Elevating CX is a Top Priority (May 16, 2018)
LSA Insider: “Providing consumers with rich customer experiences (CX) has always been important for brands. However, as time has passed, consumer expectations have risen as a result of CX innovators and leaders pushing beyond the conventional CX.”

Where do marketers draw the line on data targeting as privacy concerns grow? (May 16, 2018)
Marketing Dive: “In a more closed environment for consumer information, brands may need to double down on first-party data.”

Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed (May 16, 2018)
GeoMarketing: “Apps are an important data source and communication channel for brands. So how do they drive downloads — or boost engagement elsewhere?”

Considerations For Driving Traffic To Brick-And-Mortar Stores (May 15, 2018)
Forbes: “Of course, not all technology is hurting retail stores. There are several online tools designed to convert browsers to buyers. This makes competing against retail giant Amazon plausible for traditional stores.”

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption (May 14, 2018)
MarTech Today: “The annual marketing spend for these platforms will more than double by 2023, the report predicts.”

AI Shopping Assistants Next? (May 14, 2018)
MediaPost: “A future world where mobile-based AI technology permeates the most-loved and most-hated aspects of shopping is outlined in the new report, “Beyond Smartphone Shopping – the Rise of Smart Assistants”.

One Response to “Daily News: New Google Ranking Formula, Marketing Automation, AI Shopping Assistants”

  1. Shafeeque says:

    A number of Marketing Automation tools are available now, Digital Marketers love automation because it will reduce manual efforts. Automation tools are developing day by day and will increase in future to ignite automation

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