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Daily News: Native Ad Spending, Smart Speaker Penetration, US Mobile Sales Jump

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

OnTarget: Simpli.fi’s Frost Prioleau on the Differences between Local and Personalized Programmatic (April 11, 2018)
LSA Insider: “Eighty percent of display advertising will be bought programmatically in 2018, according to eMarketer. Simpli.fi is a company that brings programmatic to the local market for enterprises and small businesses alike.”

Study: 83% Switch Between Online & Offline Channels When Making Purchase Decisions (April 11, 2018)
LSA Insider: “The practice of utilizing a combination of devices and channels to browse and purchase products has become the new norm for many consumers.”

Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018 (April 11, 2018)
eMarketer: “In 2018, 58.3% of US digital display spending will be for native placements, which match the form, function and feel of the content in which they appear.”

Smart Speaker Penetration Reaches 20 Percent With 18.7 million US Connected Homes (April 11, 2018)
GeoMarketing: “That’s more than a 50 percent increase in just three months, says comScore Senior Director Susan Engleson.”

Closing the deal with in-store customers (April 11, 2018)
Marketing Land: “After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.”

Forrester: US mobile sales jumped 29% to $153B last year (April 11, 2018)
Mobile Marketer: “Waning growth signals that brands and online merchants will have to ramp up efforts to establish loyalty among existing customers, as fewer new mobile shoppers will enter the space.”

Time To Raise Your SEO Voice (April 10, 2018)
MediaPost: “The bottom line is there’s no bottom line in sight with the voice search boom. So what does it mean for search engine optimization (SEO) in the age of Siri, Cortana and Alexa?”

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