Daily News: National-to-Local Tactics, New Placed Attribution Solution, Digital Maps’ Impact on Commerce

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Report: Benchmarking and Best Practices in Enterprise Local Marketing (October 10, 2017)
Street Fight: “Local marketers at big brands and multi-location retailers and services companies are coming around on digital marketing.”

Placed Intros Attribution Tool To Tie Paid Search To In-Store Foot Traffic (October 10, 2017)
AdExchanger: “Placed released an attribution solution on Tuesday to connect search ad clicks with store visits.”

Digital Maps Have Supported $1 Trillion In Business — Here’s How (October 9, 2017)
GeoMarketing: “Google examined consumer surveys across 22 countries that showed how geospatial services make an economic impact in three distinct ways.”

eMarketer Updates US Time Spent with Media Figures (October 9, 2017)
eMarketer: “Adults will spend nearly half of their media day consuming digital content.”

Spatially, Inc. Launches Spatially Ads, Bringing Location Intelligence to Brick-and-Mortar (October 9, 2017)
Press Release: “New software allows physical retailers to advertise where it matters most.”

Marketers’ Use of Attribution Is Having A Mixed Effect on Their Spending Patterns (October 9, 2017)
Marketing Charts: “Almost two-thirds of company marketers carry out some form of attribution on at least some of their campaigns and then analyze the results.”

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