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Daily News: Multi-Location Mobile Strategies, Localizing with Co-op, 5 Location Influencers

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Picking a Multi-Location Mobile Strategy: Distributed, Centralized or Hybrid? (February 16, 2017)
LSA Insider: “80% of social media consumer engagements with a brand take place on local pages and only 20% on corporate pages.”

How to Localize National Brand Campaigns with Co-op Advertising (February 16, 2017)
LSA Insider: “National brand campaigns answer the ‘what and why,’ but co-op advertising helps local resellers answer the ‘where.’”

How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4 (February 16, 2017)
GeoMarketing: “xAd points to Chick-Fil-A’s ‘personal touches’ as separating it from the QSR pack.”

5 Location Influencers to Follow Right Now (February 16, 2017)
Skyhook: “These experts are at the forefront of location-based marketing and innovation, and can help you stay ahead of the curve.”

Mobile Ad Requests With Location Data On The Rise (February 15, 2017)
MediaPost: “From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic.”

Radar launches to show developers how mobile apps are used in specific locations (February 15, 2017)
VentureBeat: “Radar offers a tool to take all the guesswork out of using location — it’ll take the data you want to collect, analyze it, and provide you with actionable results.”

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