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Daily News: Mobile Ad Spending, Gannett Acquires WordStream, Google Lens Improvements

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Mobile Was 57% of US Digital Spend in 2017 — Local a Hidden Beneficiary (May 10, 2018)
LSA Insider: “According to the IAB’s latest internet ad revenue report, out today, digital ad spending in 2017 reached $88 billion. That means it’s now bigger than TV in the US.”

Gannett To Acquire Digital Marketing Software Company WordStream, Inc. (May 10, 2018)
Business Wire: “Gannett Co., Inc. announced today that it entered into an agreement to acquire WordStream, Inc., a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to optimize their digital marketing services campaigns.”

Google Lens improvements ready visual search and AR for mainstream adoption (May 10, 2018)
Search Engine Land: “Better text recognition, lookalike search and real-time functionality are upgrades.”

How Innovation Is Reshaping the Digital Loyalty Market (May 10, 2018)
Street Fight: “Loyalty program memberships in the U.S. reached 3.8 billion last year. While the number of memberships continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed.”

Mobile Ad Fraud Rates Double (May 10, 2018)
MediaPost: “The fraud rates only show the level of fraud prevented for advertisers taking measures to protect themselves, according to Andreas Naumann, a fraud specialist at Adjust.”

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