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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017)
Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enhance marketing efforts for its mobile pay and ordering, Marketing Week reported. The company has spent this year working out kinks in its mobile platforms and setting the stage for a larger push next year.”

Brands Struggle to Keep Up with Demand for Cross-Channel Personalization (October 25, 2017)
Street Fight: “Consumers want offline shopping experiences to be just as personalized as online, but new research from the customer data firm Segment shows that most major brands are failing to meet those expectations.”

What Is the Right Response By Marketers to the Rise of Mobile Ad Blocking? (October 25, 2017)
Forbes: “The challenges facing publishers with generating revenue from mobile seems only to be growing, not shrinking. A deeper look into ad blocking provides a few interesting insights. ”

Why Location Data Should Matter to All Consumer Brands (October 25, 2017)
Forbes: “Not paying attention to location data simply because you don’t run a physical store? If that’s the case, I’d like to make an argument for paying greater attention to location. Simply put, location needs to matter to all consumer brands. It’s not just for brick-and-mortar retailers — it’s for everyone.”

6 Industries with Massive Potential for AI Integration (October 25, 2017)
VentureBeat: “The broad applications for AI integration, coupled with the massive benefits it can provide, have led many experts to consider AI as the fourth industrial revolution. It’s a brave new world, and industry leaders are betting big on their new robot overlords. Here’s a look at six industries that have massive potential for AI integration.”

Influencer Marketing: Eight Tools to Identify, Track and Analyze Your Brand’s Next Biggest Fan (October 25, 2017)
Clickz: “It is estimated that businesses can generate an average of $6.50 for every $1 spent on influencer marketing. However, it is still important to find the right tools to discover, find and manage influencers.”

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