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Daily News: Marketing to Gen Z and Millennials, Google’s AMP Benefits, Mobile App Retention

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Gen Z & Millennials Differ in Feelings Toward Digital Advertising, Brand Engagement (March 8, 2018)
LSA Insider: “Many marketers have already begun adapting their advertising to fit the Millennial audience, and now Gen Z has become the center of attention for many.”

Google working to integrate AMP benefits into future open web standards (March 8, 2018)
Search Engine Land: “Standardization will allow sites to implement — and benefit from — AMP features without adopting the framework.”

Mobile marketing: How to fulfill the app retention mandate (March 8, 2018)
Marketing Land: “Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.”

Consumers Turning To Smart Speakers To Help Decide On Brands, Products (March 7, 2018)
MediaPost: “Smart speaker growth will only continue. A quarter (25%) of those who don’t have a smart speaker are interested in getting one.”

The Top 7 Ranking Signals for This Year (March 7, 2018)
Search Engine Journal: “With Google evaluating sites based on hundreds of ranking factors, knowing where to aim your SEO strategy in 2018 for the biggest bang might seem impossible.”

Mobile Data Has A Quality Control Problem (March 5, 2018)
AdExchanger: “More than half of all impressions in the US include location data, according to mobile data provider Mobilewalla, but around 80% of that location data is junk.”

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