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Daily News: Managing Local Citations, Adobe Offers New AdTech Solution, YP’s ‘Blended’ Model

Daily_News_Tuesday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Citations Make the World Go ’Round: Getting Found Locally Online (March 21, 2017)
LSA Insider: “Managing online citations is difficult but extremely important for better local SEO.”

Adobe launches its Advertising Cloud to manage ads across search, social and TV (March 21, 2017)
TechCrunch: “Adobe is launching its Advertising Cloud platform to help brands and advertisers optimize spend across a variety of channels.”

YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value (March 21, 2017)
Street Fight: “In a recent presentation, YP’s CEO Jared Rowe, talked of a ‘blended’ print and digital model.”

The Coca-Cola Challenge: How To Personalize 2.9 Billion Daily Sales (March 21, 2017)
GeoMarketing: “The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.”

Google Admits Brand Safety Is a Global Problem (March 20, 2017)
AdAge: “Google apologized today for the brand safety issues affecting advertisers and acknowledged that the problem is a global issue.”

Has advertising arrived on Google Home? (March 20, 2017)
ClickZ: “Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered an ad.”

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