Daily News: Managing Local Citations, Adobe Offers New AdTech Solution, YP’s ‘Blended’ Model


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Citations Make the World Go ’Round: Getting Found Locally Online (March 21, 2017)
LSA Insider: “Managing online citations is difficult but extremely important for better local SEO.”

Adobe launches its Advertising Cloud to manage ads across search, social and TV (March 21, 2017)
TechCrunch: “Adobe is launching its Advertising Cloud platform to help brands and advertisers optimize spend across a variety of channels.”

YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value (March 21, 2017)
Street Fight: “In a recent presentation, YP’s CEO Jared Rowe, talked of a ‘blended’ print and digital model.”

The Coca-Cola Challenge: How To Personalize 2.9 Billion Daily Sales (March 21, 2017)
GeoMarketing: “The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.”

Google Admits Brand Safety Is a Global Problem (March 20, 2017)
AdAge: “Google apologized today for the brand safety issues affecting advertisers and acknowledged that the problem is a global issue.”

Has advertising arrived on Google Home? (March 20, 2017)
ClickZ: “Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered an ad.”

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