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Daily News: Loyalty-Driven Shoppers, Location’s Share of Marketing Budgets, It’s Too Early for VA

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Only 3 Shopping Categories Now Loyalty-Driven (March 13, 2017)
LSA Insider: “Loyalty varies by business category, but only mobile carriers, auto insurance and investments are loyalty-driven.”

A Quarter Of Global Marketing Budgets To Be Devoted To Location (March 13, 2017)
GeoMarketing: “Meanwhile, over 50 percent of companies are currently using location-based data to target their customers.”

Why It’s Too Early to Go All In on Virtual Assistants (March 13, 2017)
Street Fight: “Catering to virtual assistants might seem like a fashionable idea, but it’s probably too early to make huge bets on these technologies.”

Brandmuscle Wins the Local Search Associations’ 2017 Ad-to-Action Award (March 10, 2017)
Press Release: “Leading local marketing company executes innovative paid social advertising campaigns to create awareness and sales for a new fast casual restaurant chain.”

4 Local Advertising Trends You Should Know (March 9, 2017)
HuffingtonPost: “Between a growing number of providers and exploding scope of services and tactics available, it’s hard for business owners to find the right marketing partner.”

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