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Daily News: Location Data Changing Mobile Ads, Mobile Attribution’s Central Marketing Role and Facebook’s Music Move

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Remember When WhatsApp Didn’t Want to Make Money? (September 6, 2017)
TechCrunch: “WhatsApp is preparing to make money by facilitating conversations between business and consumers.”

Content Marketing & SEO: The Scalable Way to Be in the Right Place at the Right Time (September 6, 2017)
MarketingLand: “Digital marketers agree about the importance of SEO and content marketing, but they’re too often kept in completely separate silos. Here’s how to bring them together.”

4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role (September 5, 2017)
GeoMarketing: “By making 4INFO’s online/offline engagement solution open more widely, it can help brands and publishers tap into “always-on” consumers through programmatic advertising.”

How Location Data is Changing Mobile Advertising & Attribution in 2017 (September 5, 2017)
LSA Insider: “Demand for location intelligence will only intensify as the growth in location-based advertising revenue and mobile marketing encourages more businesses to invest in location intelligence.”

Survey: Awareness, Paperwork Main Barriers to Accessing Co-op Billions (September 5, 2017)
LSA Insider: “Many publishers, business owners and agencies are either unaware of the availability of the money or don’t want to jump through the hoops required to get it. LSA recently conducted a survey of 178 media and marketing firms which serve the SMB market.”

Facebook Is Offering the Music Industry Millions to Let Its Users Upload Songs in Videos (September 5, 2017)
The Verge: “Facebook is gearing up to battle YouTube to be the top destination for music videos and other content containing copyright-protected songs.”

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