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Daily News: Location-Based Marketing Spend, Local Pack Changes, 3rd Party Location Data

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 25% of Marketing Budgets Spent on Location-Based Marketing (March 16, 2017)
LSA Insider: “For multi-location brands, many have come to understand the value of localization and targeting.”

Millennials Follow Brands; GenX , Contests; and Boomers, Promotions (March 16, 2017)
MediaPost: “30% of Millennials engage with a brand on social at least once a month.”

Google Shifts Once More: The Ever-Changing Local Pack (March 16, 2017)
Advice Local: “It seems at this time that across multiple verticals the buttons have been replaced with a featured image.”

National retailers: Stop ignoring local SEO (March 15, 2017)
Search Engine Land: “National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second.”

3 ways your business can leverage third-party location data (March 15, 2017)
Marketing Land: “Looking at NFL fan data, here are 3 ways marketers can think about geotagged data to better connect with customers.”

Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users (March 15, 2017)
AdAge: “Jo-Ann Fabric and Craft Stores wants to retarget its in-store Wi-Fi users with ads served online.”

IAB Touts Study Showing the Internet Supports 10 Million U.S. Jobs (March 15, 2017)
Wall Street Journal: “Research overseen by Harvard Business School professor finds that web generated $1.12 trillion last year, or about 6% of GDP in the U.S.”

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