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Daily News: Location-Based Ad Targeting, Consumers & Data Protection, Amazon Prime Day

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Are Local TV Advertisers Ready For Location-Based Ad Targeting? (July 10, 2018)
GeoMarketing: “This morning, local programmatic ad platform Simpli.fi released its Addressable Geo-Fencing, that promises to connect TV viewers to 1 million locations per campaign across mobile, desktop, and OTT/CTV devices.”

Report: Most consumers think companies aren’t doing enough to protect their data (July 10, 2018)
Marketing Land: “A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.”

Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local (July 10, 2018)
Street Fight: “If the amount of press it’s generating one week ahead of time alone has not made the message clear, this year’s Prime Day shows just how powerful a position Amazon occupies in the global retail landscape, digital or otherwise.”

ThriveHive Announces Perry Evans as President (July 10, 2018)
ThriveHive: “As President, reporting to Chief Executive Officer Peter Cannone, Evans will be responsible for charting an expansive vision and plan for product development, partner development, and go to market strategies.”

Global, Mobile, Digital Ecosystem Adoption Paradigm Shift (July 9, 2018)
MediaPost: “Deloitte says “welcome” to their point of view about the rise of on-demand content consumption through digital platforms, to analyze the key market trends in the past, and expected developments in the near to long-term future, which are likely to have a significant impact on companies operating in this space.”

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