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Daily News: Local to “Eat” Mobile, Recaps from #LSS2017, Mobile Now Over 50% of Digital Spend

Daily_News_Friday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Will ‘Local’ Eat Mobile Advertising? (April 28, 2017)
LSA Insider: “Definitions of local that have been used in the past, as the basis of forecasts or estimates of future digital ad spending, are outdated.”

Location Of Gold: Why Factual Targeted Restaurants To Fill Movie Theaters (April 28, 2017)
GeoMarketing: “To market the indie documentary City Of Gold to foodies, Factual had to find the right foodie hotspots, not just the most expensive.”

Location Data for Brands: ‘Alternative Facts’ No Longer (April 28, 2017)
Street Fight: “While it’s true that location data has historically been probabilistic, the emergence of proximity marketing (call it “Location 2.0”) is very much deterministic.”

Hertz Ties Search To Mobile Proximity Marketing (April 27, 2017)
MediaPost: “Hertz are very close to understanding from the keyword search to the cash register what drove the purchase in-store, says Jason White, director of SEO at Hertz.”

What’s ‘Real’ with Place Marketing? LocalOnliner Chats with The VR/AR Association’s Nathan Pettyjohn (April 27, 2017)
Local Onliner: “Place Marketing is a hybrid mobile category that can include augmented reality, virtual reality, points of interest, stores, coupons, promotions and analytics”

#LSS2017: Trends & Predictions from Leading Voices in Local Search (April 27, 2017)
LSA Insider: “Greg Sterling, Mary Bowling and Google My Business representatives provided insight into the trends that are shaping the future of the local search space.”

#LSS2017: Forrester Provides a View of the ‘Post-Digital Marketer’ (April 27, 2017)
LSA Insider: “Digital marketers focus on impressions and clicks while post-digital marketers are more focused on delivering the brand promise on all the relevant channels.”

#LSS2017: LSA’s Sterling Says Local Brands Must ‘Be the Answer’ in Search (April 27, 2017)
LSA Insider: “LSA’s Greg Sterling kicked off the 2017 Local Search Summit (Rio SEO’s client event) by exploring the past, present and future of search.”

Mobile Ad Spending Crosses 50% Threshold: $37 Billion in 2016 (April 27, 2017)
LSA Insider: “Two years ago mobile search surpassed query volume on the desktop. Now, mobile ad revenue had finally passed desktop digital revenue.”

MomentFeed Selected as Partner to Sell Snapchat Native Ads (April 26, 2017)
MomentFeed: “We’ve been selected by Snap, Inc. as one of a handful of partners enabled to manage native advertising directly on the Snapchat social media network.”

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