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Daily News: Local Sponsorship Campaigns, The Future of Search, The Brand App Experience

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Two Years & 1M Dollars Later, What We’ve Learned About Local Sponsorship Campaigns (June 12, 2018)
LSA Insider: “When we started our agency a little over two years ago, we set out to establish events and sponsorships as a local engagement channel. We saw untapped potential.”

For the Best Location Data, Just Ask (June 12, 2018)
GeoMarketing: “The heightened level of awareness and regulation — like GDPR — is already having an impact on companies that collect, sell or use consumer location data.”

Google Home Can Now Handle Up to Three Queries At a Time (June 12, 2018)
Search Engine Journal: “Queries can involve fetching information from the web, as well as performing commands on connected smart home devices.”

The future of search (June 12, 2018)
Search Engine Watch: “Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Plenty of questions and speculation abound.”

Four Ways To Rethink The Brand App Experience (June 11, 2018)
Forbes: “Delivering an omnichannel customer experience has become imperative as the lines between online and offline continue to blur.”

TripAdvisor: Accurate Online Reviews Predict Future Behavior (June 11, 2018)
MediaPost: “Location information generated from opt-in data can provide hotels, restaurants, gas stations and any other physical locations with a ton of resources to target existing and prospective customers.”

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