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Daily News: Local Presence Strategies, Location Is Consumer Data, McDonald’s Reviewing “Local”

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

8 Local Presence Management Strategies to Attract More Nearby Customers (July 13, 2017)
LSA Insider: “Local marketers can apply these tactics to help clients improve online visibility, increase local search ranking.”

PlaceIQ: Location Is Not Mobile Data — It’s Consumer Data (July 13, 2017)
GeoMarketing: “Location is about much more than mobile because it is an all-channel enabler.”

McDonald’s Seeks to Consolidate Local U.S. Creative Accounts (July 12, 2017)
AdWeek: “AdAge reports that McDonald’s is launching a review and seeking to consolidate its local U.S. creative accounts.”

A launch marketing checklist for multilocation businesses (July 12, 2017)
Marketing Land: “Launching a business in a new city can be rewarding or a massive flop.”

What Marketing Tools Are Small Businesses Interested In Adding? (July 12, 2017)
BIA/Kelsey: “Small businesses that prefer to work with agencies, are looking to add to or enhance current marketing tools.”

Google begins rolling out messaging feature within Google My Business (July 12, 2017)
Search Engine Land: “You can now message with your customers directly via your Google local panel in mobile search.”

Pinterest Poaches 2 Longtime Google Execs to Develop New Ad Formats and Targeting (July 12, 2017)
AdWeek: “Jon Alferness and Meredith Guerriero bring search and programmatic expertise.”

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