Daily News: IoT’s Impact on Local Search, Spotify & Waze Integration, Google’s Ad Dominance


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Will the IoT Impact Local Search? (March 14, 2017)
LSA Insider: “Businesses are projected to see more than $7 billion in ROI from IoT alone over the next five years.”

Spotify And Waze Align On Navigation Soundtracks (March 14, 2017)
GeoMarketing: “Waze drivers don’t have to toggle between its app and Spotify.”

GoDaddy Launches Simple Way to Scale Up E-Commerce Sites (March 14, 2017)
Street Fight: “GoDaddy today is releasing a new Web hosting product that the company says makes it easier for anyone to run high-traffic, e-commerce sites.”

Google, Facebook Increase Their Grip on Digital Ad Market (March 14, 2017)
eMarketer: “Google will maintain its dominance and account for 40.7% of US digital ad revenues in 2017—more than double Facebook’s share.”

New York-based Yext files for IPO (March 13, 2017)
TechCrunch: “Yext has revealed its IPO filing and the offering is said to raise $100 million, but that number is subject to change.”

Customer Lobby Awarded Top Marketing Automation Solution for Local Business (March 13, 2017)
Press Release: “Customer Lobby announced today that it has received the 2017 LSA Ad-to-Action award for top sales and marketing automation solution.”

FCR Media Group Announces an Agreement with Silktide Ltd. (March 13, 2017)
LSA Insider: “FCR Media Group OÜ announces an agreement with Silktide Ltd to bring high quality online presence analysis tools to help Small and Medium sized businesses (SMEs) across Europe.”

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