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Daily News: International Lookalike on Facebook, Reaching Digital Maturity, MarTech Buyer Behaviors

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Expands Lookalike Targeting to International Markets (July 14, 2017)
LSA Insider: “Facebook is exploring new ways to help marketers and businesses reach audiences in international markets.”

What Marketers Need to Overcome to Reach Digital Maturity (July 14, 2017)
eMarketer: “Improving digital strategies and innovation remain a challenge.”

These Are the Steps MarTech Buyers Take Prior to the Research Process (July 14, 2017)
Marketing Charts: “Knowing how much money they have to work with was the top response with 74% saying they determine their budget first.”

MyTime and Google Team Up for Online Beauty and Fitness Bookings (July 14, 2017)
Press Release: “The integration allows users to book and pay for appointments through Google Maps, Google Search and the new Reserve with Google website.”

Google Maps Adds ‘Spa And Salon Day’ Direct Reservations (July 14, 2017)
GeoMarketing: “Reserve With Google offers recommendations and reservations for spas, salons, yoga, and more self-care options that are nearby.”

Marketers Are Struggling With Localizing Campaigns (July 13, 2017)
AListDaily: “33 percent of respondents said that their companies were advanced or doing well in adapting brand content for different markets, partners and geographies.”

Google wins French court decision, won’t have to pay $1.3 billion in back taxes (July 13, 2017)
Marketing Land: “It’s a big win, but the French government has vowed to appeal the decision.”

Rand Fishkin to step away from day-to-day operations at Moz (July 13, 2017)
Search Engine Land: “Moz’s founder is moving into an advisory role at the company early next year.”

Rented media: When paid and owned media combine (July 12, 2017)
MarTech: “Owned media and paid media are intersecting with social, email and web presence channels.”

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