Daily News: Importance of Local SEO, New Blis Location Data Tool, Digital Ad Spending Beats TV

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Infographic: The Importance of Local Search Marketing in 2017 & Beyond (December 5, 2017)
LSA Insider: “This infographic outlines why local search marketing remains one of the most important forms of digital marketing for all businesses.”

Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments (December 5, 2017)
AdExchanger: “UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data.”

Getting Consumers’ Attention Across Every Screen They Have at Home (December 5, 2017)
eMarketer: “Marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.”

Ten predictions for digital media in 2018 (December 4, 2017)
TechCrunch: “Peter Csathy Chairman of CREATV Media, a media innovation and advisory firm provides his ten predictions for 2018.”

2017 was the year digital ad spending finally beat TV (December 4, 2017)
Recode: “We’ve been headed here for a while but this was the year advertisers spent more on digital than traditional TV.”

Google Expands Local Q&A To Desktop Search, Fueling Ability To Share Answers (December 4, 2017)
MediaPost: “Google has expanded the local Question & Answer feature on desktop through Google My Business, which rolled out in in August.”

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