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Daily News: Growth of Nextdoor, Using Location to Boost Conversions, LinkedIn Revving Up SMB Efforts

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017)
LSA Insider: “Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods each day.”

6 tips for using location information to boost conversion (August 14, 2017)
Search Engine Land: “Consumers look for location information when considering local stores to purchase from.”

LinkedIn Focuses on Revving Up Its SMB Efforts (August 14, 2017)
Street Fight: “LinkedIn is working to make it easier for agency partners to run successful campaigns on LinkedIn targeted to the B2SMB market.”

What Google Maps’ New Q&A Feature Means For Local Businesses (August 14, 2017)
GeoMarketing: “SMBs should get ready to list an optimized ‘FAQ’ section in maps.”

Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey (August 14, 2017)
MediaPost: “Foursquare is partnering with InfoScout to tie foot-traffic location and product purchase data together for CPG brands.”

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores (August 11, 2017)
Marketing Land: “Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.”

Snapchat Acquired Location Measurement Company Placed for $135 Million (August 11, 2017)
AdWeek: “According to documents filed with the SEC today, the Venice, Calif.-based company snapped up Placed for $135.2 million in cash.”

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