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Daily News: Google Map Changes, The Story of Data, Mastering Vertical Search Optimization

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits (May 15, 2018)
Street Fight: “Google has been making some dramatic changes to Google Maps — changes that will make Maps a more intuitive and natural way finding assistant that adapts to how people behave.”

The story of data: Where are we now? (May 15, 2018)
MarTech Today: “Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization.”

Search is more than Google: Mastering vertical search optimization (May 15, 2018)
Search Engine Land: “Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu.”

The rise of Stories and the changing face of social marketing (May 15, 2018)
ClickZ: “Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our daily lives through images and videos.”

Forrester Estimates E-Commerce On Smartphones Will Reach $209 Billion In 2022 (May 14, 2018)
MediaPost: “Forrester’s latest U.S. mobile and tablet commerce forecast for 2017 to 2022 estimates that Americans spent $153 billion on retail products using their mobile devices in 2017.”

Google to Notify Users When Businesses Respond to Reviews (May 14, 2018)
Search Engine Journal: “For businesses, this should be seen as greater incentive to respond to reviews — whether they’re positive or negative.”

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