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Daily News: Google Expands Trend Data, Holiday Shopping Results, 25M Business Pages on Instagram

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Expands Consumer Trend Data Beyond Search & Why It Matters (November 30, 2017)
LSA Insider: “This week Google announced it is expanding the scope of insights found on Google Trends beyond search data, incorporating news, shopping, images and YouTube data.”

2017 Small Business Saturday vs. Cyber Monday Spending (November 30, 2017)
LSA Insider: “Small Business Saturday brought in $12.9 billion in (online + offline) spending while Cyber Monday brought in $6.59 billion in spending.”

There are now 25M active business profiles on Instagram (November 30, 2017)
TechCrunch: “The growth is impressive since Instagram only launched these business profiles about a year and a half ago.”

Reveal Mobile Appoints Michael Benedict as Chief Revenue Officer to Manage Expansion of Location Intelligence Platform (November 30, 2017)
Press Release: “Raleigh, N.C. Startup Also Announces Promotion of Matthew Davis to Chief Marketing Officer.”

5 Reasons Brands Need to Make Structured Data A Priority in 2018 (November 29, 2017)
GeoMarketing: “Even as unstructured data becomes more important for artificial intelligence-based marketing, brands also need to revise their structured data strategies.”

Facebook Is Testing a Way for Brands to Send Mass Messages via Messenger (November 28, 2017)
AdWeek: “Businesses sending out mass messages via Facebook Messenger? It’s being tested.”

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