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Daily News: GMB’s Featured Partners Program, Marketers & Voice Activation, Global Ad Spend in 2018

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google My Business Launches Featured Partners Program (June 18, 2018)
LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer more support and access to approved agencies and providers that offer GMB services to local businesses.”

How social networks usurp Google’s local search dominance (June 18, 2018)
Search Engine Land: “Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.”

Facebook’s Perennial ‘Potential’ in Local (June 18, 2018)
Street Fight: “It feels like the higher-ups just don’t see the dollar signs in the SMB/local market—which is weird, because they regularly tout the number of active advertisers on their quarterly earnings calls, the vast majority of whom are small businesses.”

How Should Marketers Approach Voice Activation Right Now? (June 18, 2018)
GeoMarketing: “While the use of voice activated devices like Amazon’s Echo and Google Home are largely relegated to asking about news, weather, and playing music, there is considerable growth in using Alexa and Okay Google to find a restaurant or clothing store nearby.”

Magna: Global Ad Spend Is Set For Monster Growth In 2018 (June 18, 2018)
AdExchanger: “n a report released Monday, IPG-owned Magna Global significantly revised its global ad market growth projection from 5.2% to 6.4%, which translates to $551 billion in global ad spend.”

Zenith: Mobile Advertising To Overtake TV By 2021 (June 17, 2018)
MediaPost: “As mobile continues to solidify its position as the gateway to consumer attention, advertising in mobile channels will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to a new forecast from Zenith.”

Native Video study on open web highlights consumer shift (June 15, 2018)
The Drum: “The power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have already been written should think again.”

Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting (June 15, 2018)
Search Engine Journal: “Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences.”

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