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Daily News: GMB’s Agency Dashboard, Marketers & Digital Ad Spend, Location Data Usage

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Officially Launches New GMB Agency Dashboard (June 7, 2018)
LSA Insider: “This week Google announced the release of its highly anticipated Agency Dashboard, which was introduced by the company last month at the Local Search Association’s LSA18 event in Chicago.”

82% of marketers plan to increase digital spend, but only 26% are confident in ROI (June 7, 2018)
Marketing Dive: “The study, based on interviews with CMOs and survey data, found that marketers are looking for better insights rather than more data.”

As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google (June 7, 2018)
GeoMarketing: “False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds.”

Google My Business Adds New Post Types for Products and Offers (June 7, 2018)
Search Engine Journal: “The new ‘product’ and ‘offer’ post types can be utilized by Google My Business accounts to post about product and promotional details.”

Forrester: Mobile will drive 72% of growth in online video ad spend (June 7, 2018)
Mobile Marketer: “Forrester’s forecast highlights many interesting trends, including the greater segmentation of the mobile ad market.”

Report: Brands Need To Capture Share Of ‘Cultural Conversation’ (June 6, 2018)
MediaPost: “Marketing’s role, historically, has been to capture “share of voice” through an array of media channels. But new research suggests that capturing “share of cultural conversation” may now be just as important a mission for marketers.”

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