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Daily News: Facebook’s ‘Community Boost’ for SMBs, Local Biz Reviews, ROI Is Top Concern for Digital Buyers

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Announces 30 City ‘Community Boost’ Program for SMBs (November 9, 2017)
LSA Insider: “This new multi-day program is designed for both SMBs and individual workers seeking digital skills training.”

Study: 68% Left a Review for a Local Business When Asked (November 9, 2017)
LSA Insider: “According to a new study, 68% of consumers left a review for a local business when asked; 74% of survey respondents said they were asked to leave a review.”

Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes First (November 9, 2017)
Marketing Charts: “Advertising in a brand-safe environment positively impacts a number of areas ranging from audience quality to brand equity, brand lift, and ROI.”

Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior (November 9, 2017)
Street Fight: “GroundTruth’s system combines a GPS signal with latitude/longitude data from a device with information about the physical boundaries of business locations.”

The Bumpy Road Ahead For AI In Sales, Customer Service (November 9, 2017)
MediaPost: “More companies are expected to deploy various forms of artificial intelligence next year and it looks like many customers aren’t going to be all that happy about it.”

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