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Daily News: Facebook News Feed Change, SMB SaaS, Online Reputation Management

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Does Facebook’s Major News Feed Change Mean for SMBs? (January 12, 2018)
LSA Insider: “It’s going to de-prioritize commercial content (“public content”) from brands, businesses and media publishers in favor of content and posts from friends and family.”

Avvo decides not to go public, being acquired by Internet Brands (January 12, 2018)
LSA Insider: “The company will now be part of the holding company’s “legal vertical,” which includes Lawyers.com, Martindale-Hubbell and Nolo.com.”

Google My Business Now Lets Users Upload Videos (January 12, 2018)
SearchEngine Journal: “Google My Business is bringing videos to the photos dashboard, allowing business owners to upload videos, and view videos uploaded by customers.”

On Target: The #CloudSummit and the State of SMB SaaS (January 11, 2018)
LSA Insider: “In the latest Local Search Association On Target podcast, Charles Laughlin was joined by veteran industry analysts Greg Sterling and Neal Polachek.”

Why Your Online Reputation Management (ORM) is Everything (January 11, 2018)
Business 2 Community: “It takes only few minutes to destroy a brand image and tarnish its value online by posting negative reviews.”

Local SEOs: Don’t Play These Google Games (January 11, 2018)
Street Fight: “Since search engines first appeared on the internet, website owners have been playing the SEO game.”

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